On September 16, 2025, PlayStation India rolled out an eye-catching campaign for the highly anticipated game Ghost of Yotei. Mumbai’s metro trains were transformed into moving pieces of art, immersing commuters in the game’s stunning Japanese-inspired world ahead of its official release on October 2, 2025.
A Visual Journey Through Feudal Japan
Entire trains on the main metro line were wrapped with visuals depicting the serene rural landscapes of 17th-century Japan, featuring Atsu, the game’s protagonist. This immersive approach follows a global trend where gaming companies creatively use public transport to showcase their flagship titles, similar to Nintendo in Tokyo and Xbox in London.
Nationwide Midnight Launches
Sony is also planning midnight launch events in multiple Indian cities, including Mumbai and Bengaluru, with other locations such as Delhi, Hyderabad, Patna, Ludhiana, and Gurugram possibly joining the celebrations depending on stock availability.
Limited-Edition Collectibles
To accompany the launch, Sony will release limited-edition PlayStation 5 consoles and DualSense controllers featuring Japanese-inspired artwork, including the traditional kintsugi technique. These collector’s items, available for pre-order in major Indian cities, are sure to excite fans.
For those who want to show off their love for the game, exclusive Ghost of Yotei merchandise is also available at ghostofyotei-merch.com. From apparel to collectibles, it’s the perfect way to bring a piece of the game into the real world.
A Thoughtful Marketing Strategy
This campaign highlights PlayStation India’s commitment to connecting with the rapidly growing gaming community. By combining public advertising, community events, and exclusive merchandise, Sony is creating an immersive and memorable experience for Indian gamers.
Check out the epic metro transformation and get a taste of Ghost of Yotei here: Watch the Launch Video.